Our Team

Evelyn Seale is a music publishing powerhouse with over 30 years of experience at the helm of global rights management for some of the world’s top artists. Formerly Director of Music Publishing for Universal Music International and Publishing Director for BMG, she brings unmatched expertise in securing and protecting creative assets. At App Factory, Evelyn leads all copyright and licensing efforts across music, video, and visual content—paving the way for celebrity artists to launch their own branded platforms. Her leadership and industry insight are instrumental in ensuring App Factory delivers both innovation and integrity to the entertainment world.

Ryan Altoon is a seasoned strategist and development advisor with over two decades of experience leading high-impact projects across finance, urban planning, and sustainable infrastructure. With a portfolio exceeding $1 billion in value, including landmark LEED-certified developments, Ryan has guided transformative initiatives across both public and private sectors. Formerly Executive Vice President at Anderson Pacific, he brings deep expertise in capital structuring, investor relations, and scalable growth. As a Director of Finance to App Factory, Ryan contributes invaluable insight into operational planning, infrastructure development, and long-term positioning for global expansion.

Geoffroy Vilbert is a global strategic leader with over 25 years of experience driving business transformation, M&A, and growth initiatives across Latin America and beyond. His career spans key sectors including automotive, entertainment, energy, and manufacturing, with a strong focus on integrating finance, strategy, and emerging technologies like AI. Known for his ability to navigate complex, multicultural environments, Geoffroy has led high-impact projects for major corporations and independent ventures alike. At App Factory™, he leads Latin American expansion, securing top-tier talent, building industry alliances, and driving regional growth. His vision and cross-industry expertise are central to App Factory’s mission of empowering creators and reshaping the entertainment landscape across LATAM.

Ned Nalle is a global entertainment leader with over four decades of experience in television and film, including serving as President of Universal Worldwide Television. His expertise spans content development, international distribution, and digital strategy, with a track record of guiding iconic projects across major networks like HBO, Showtime, and Lifetime. Today, through Copper Beeches Inc., Ned continues to lead innovative productions and global licensing deals. His strategic insight and deep industry relationships play a vital role in shaping App Factory’s growth and global impact.

Matt Serra is a legendary business strategist and former Chairman and CEO of Foot Locker, where he led one of the most iconic retail turnarounds in modern history. With over four decades in executive leadership at brands like Macy’s and Saks Fifth Avenue, Matt brings deep expertise in operational excellence, consumer engagement, and global growth. His leadership helped shape partnerships with Nike, Adidas, and Under Armour, redefining retail on a global scale. At App Factory, Matt’s strategic insight and experience scaling billion-dollar operations are key to guiding the platform’s global expansion and creator-focused innovation.

Mark Schulman is a world-renowned drummer and electrifying keynote speaker who has toured with music legends like P!NK, Cher, Billy Idol, and Stevie Nicks, performing for over a billion people across the globe. In recent years, Mark has become one of the most sought-after corporate speakers in the world, delivering high-energy keynotes that fuse rockstar storytelling, neuroscience, and live drumming. His unique ability to inspire peak performance and creative leadership makes him a powerful voice in business and personal growth. At App Factory, Mark brings firsthand insight into the creator journey and helps shape a platform that empowers artists to thrive in today’s evolving digital landscape.

Heather J. Crider is a Neuro-Performance and Neuro-Leadership expert, keynote speaker, author, and co-creator of Everyday Rockstar®. With deep expertise in brain-based performance strategies—and more than 25 years of experience as a business leader and entrepreneur—she empowers leaders, creatives, and organizations to unlock peak mental clarity, resilience, and momentum. Her work blends neuroscience with practical leadership tools, helping individuals break through limits and thrive in high-pressure environments. At App Factory, Heather brings a powerful perspective on mindset, performance, and human potential—guiding our mission to build a platform where creators lead with purpose and perform at their highest level.